The Gym Group

Founded in 2008 by former England squash player Jon Treharne, The Gym Group has grown to over 221 locations, becoming one of the UK’s largest gym chains. In 2022, the company refreshed its brand, but one key element remained—updating its physical signage nationwide. That’s where Blaze Signs stepped in.

With a strong reputation and years of experience delivering signage for top UK brands, Blaze Signs was an ideal partner. With SignComp delivering high-quality systems and products, it perfectly complemented Blaze’s design and installation expertise.

Why Blaze Signs?

Blaze Signs are confident with short time frames and large-scale rollouts. Their professional, accredited team ensured everything was completed on time and to the highest standards. It’s no surprise that they were a partner of choice for The Gym Group.

Why Flex Face?

Flex Face is the go-to solution for large, eye-catching outdoor signs—ideal for The Gym Group’s retail park locations. The primary feature is the flexible banner that stretches across the face of the sign, and often referred to as the ‘skin’.

SignComp’s Econoflex System coupled with the famous Black Clips, offers fast, secure installation with no rods, no sewing, no eyelets, no clamps, and no springs. This unique and subtle difference compared to other Flex Systems leads to huge benefits. It’s weather-resistant, lightweight, and easy to assemble, making it a cost-effective and durable choice.

The Gym Group own many branches in retail parks and it was important for Blaze Signs to consider timing and scheduling. With tight deadlines and the need for brand consistency, Blaze’s planning, design, and production teams coordinated a smooth rollout, backed by SignComp’s reliable systems. The result? A refreshed, unified brand presence.

Summary:

The rebrand was a major success. Blaze Signs delivered all sites on schedule, reinforcing their industry-leading reputation. SignComp operate as a specialist signage material supplier and are proud to have been able to provide high quality products to assist Blaze Signs in the seamless brand rollout.

Photo credit: Blaze Signs | www.blaze-signs.com